Lifetime Value Calculation

Definition

Lifetime value calculation quantifies the projected total economic contribution a user or customer cohort will generate over their entire engagement with a service or product. In the context of crypto derivatives, this involves estimating the cumulative revenue, such as trading fees, interest, or premium payments, derived from a specific trader’s activity over their lifespan on a platform. This metric is essential for evaluating the long-term profitability of user acquisition strategies. It provides a forward-looking financial perspective.