Representativeness Heuristic Fallacies

Heuristic

The representativeness heuristic is a cognitive shortcut where individuals assess the probability of an event based on how closely it matches a prototype or stereotype. In financial derivatives, this can lead traders to believe that a sequence of past price movements is indicative of future patterns. For example, perceiving a short string of positive returns as “representative” of a consistently bullish trend. This heuristic often ignores base rates and statistical probabilities. It is a common source of bias in market prediction.