Representativeness Heuristic Exploits

Heuristic

The representativeness heuristic is a cognitive shortcut where individuals assess the probability of an event based on how closely it matches a prototype or stereotype. This often leads to ignoring base rates and statistical probabilities in favor of perceived similarities. In financial markets, it can cause traders to assume a new asset will perform like a past success story based on superficial resemblances. It distorts objective analysis.