Lifetime Value Assessment

Definition

Lifetime value assessment quantifies the total revenue or economic contribution a user is expected to generate throughout their entire engagement with a platform or product. In crypto derivatives, this involves estimating the cumulative trading fees, interest payments, or premium generated by a specific trader or user cohort over their operational lifespan. This metric is crucial for evaluating the long-term profitability of customer acquisition efforts and product features. It provides a forward-looking perspective on user worth.