Availability Heuristic

Bias

The availability heuristic describes a cognitive bias where individuals overestimate the probability of events that are easily recalled or readily available in memory. In financial markets, this phenomenon causes traders to place undue weight on recent, highly publicized market movements, such as flash crashes or parabolic rallies, when forming expectations about future price action. This overemphasis on recent, salient data often leads to a distorted perception of risk and volatility, overshadowing long-term statistical analysis.