Onboarding Friction
Onboarding friction refers to the obstacles and delays that users encounter when trying to register and start trading on a new platform. This includes long wait times for identity verification, complex user interfaces, and the need to deposit funds through regulated channels.
High friction is often a result of strict compliance requirements, which can discourage users and reduce platform liquidity. Platforms must find the right balance between security and user experience to remain competitive.
As technology improves, many processes are being automated to reduce this friction without compromising regulatory standards. Reducing onboarding friction is a major focus for platforms looking to capture mass-market adoption.
It is a key metric for evaluating the accessibility of financial services in the digital asset space.