IP Reputation Management
IP Reputation Management is the ongoing process of monitoring and maintaining the health of the IP addresses used for trading. Exchanges and security providers maintain databases of IP reputations, flagging addresses associated with spam, hacking, or unauthorized bot activity.
If a trader's IP address develops a poor reputation, their requests may be throttled, blocked, or subjected to additional verification challenges. Managing this reputation involves ensuring that the IP pool is clean, rotating addresses frequently, and avoiding any behavior that could trigger a negative classification.
For professional trading firms, this is an essential operational task that protects the accessibility of their infrastructure. It involves auditing the history of purchased proxies and proactively removing any that show signs of being compromised or blacklisted.