Salience Effect

Definition

The salience effect describes a cognitive bias where market participants disproportionately weight information that is visually striking, recent, or emotionally evocative, often ignoring statistically relevant base rates. In the context of cryptocurrency and derivatives, this tendency frequently manifests as an irrational focus on high-volatility price swings or viral social media narratives over fundamental technical analysis. Traders experiencing this phenomenon may overreact to extreme movements, leading to skewed perceptions of underlying asset risk and probability.