Lifetime Value Models

Definition

Lifetime value models are quantitative frameworks designed to estimate the total economic contribution a user or cohort is expected to generate throughout their engagement with a platform or product. In crypto derivatives, these models project cumulative revenue from trading fees, interest, and premiums, factoring in user retention and activity patterns. They provide a forward-looking assessment of user profitability, crucial for strategic planning and resource allocation. These models move beyond immediate transactional gains.